In the introductory post to the Dirty Dozen Roadmap Roadblocks series, I said that:
“Rather than just taking requests, listening for unsolved problems in your market (and doing something about them) is the best way to avoid a roadmap that's really just a popularity contest.”
For this fifth entry in the series, I could think of nothing better than a guest post I wrote for my friend and self-described product ninja, Shardul Mehta, on his excellent blog, Street Smart Product Manager.
Roadmaps Are Not a Popularity Contest
The name of this blog has changed since I wrote that post, but the principles remain the same. In it you will learn:
- Why Dell Idea Storm never went anywhere
- The dangers of relying on customer requests for setting direction
- When quantitative customer input is useful
Check it out and leave a comment for Shardul to let him know you appreciate him providing a forum for issues important to product people.
Struggling With Too Many Customer Requests?
If your organization’s roadmap is bogged down with many incremental requests from customers, feel free to pick a 30-minute slot to chat with me. I’m happy to help.
Use your product powers for good.